EMPHO/TCR : Social Marketing: What is social marketing?

The following table is for layout only Goto Main Navigation | Goto Main Content | Goto Banner | Goto Logon Box | Goto Menu Bar | Goto Search Box | Goto Footer

EMPHO Home Page

Return to Listing

Site Map | Help | Preferences | Add

Rounded corner image used to style menu bar

Guided Search


Return to Listing About EMPHO Steering Board Contact Us Feedback Form Find Us Freedom of Information Help Job Opportunities Privacy Policy About Trent Cancer Registry About cancer Cancer Intelligence Cancer Data Confidentiality Publications Quality Steering Group Contact Us Find Us Job Opportunities Feedback Form What's new News Events Calendar Listing Data Store Hospital Episode Statistics Introduction Requesting HES data HES outputs Interactive maps Teenage pregnancy (local authority level) Teenage pregnancy (ward-level regional maps) Key Health Indicators Introduction Population Determinants of health Health indicators Population/demographic datasets Small area health data Methodologies Health Equity Audit Introduction Definitions Policy Guidance on methodology Case studies Health Impact Assessment Joint Strategic Needs Assessment Introduction National policy context Local context Data Tools NICE Costing templates Social marketing Introduction Local and regional projects What is social marketing? National policy context Key resources Themes Avoidable injury Introduction National policy context Regional policies and action plans The evidence base: what works? Sources of data Indicators and targets A profile in East Midlands Local interventions and initiatives Relevant websites Alcohol Introduction Policy context Key resources Evidence base Other resources Cancer Introduction National policy context 1 National policy context 2 National policy context 3 Regional policies and action plans Sources of data Other sources of information National information resources on gynaecological cancers Food and health Introduction National policy context Regional policy and action plans Sources of data Food and health in the East Midlands Food poverty Food poverty - EMPHO resources Infant feeding Relevant websites Mental health Introduction National policy context Regional policies Sources of data Indicators Profiles Self-harm Suicide Well-being Child and adolescent mental health Workforce mental health Guidance on management Information for commissioning services Obesity Introduction National policy context Regional policy and action plans National Childhood Measurement Programme Obesity in the East Midlands Interactive mapping Sources of data Guidance and advice resources Other relevant website and resources Physical activity Introduction National policy context Regional policy and action plans Sources of data Physical activity in the East Midlands Evidence base and guidelines Public Health Intelligence East Midlands Public Health Intelligence Network EMPHIN Forum EMPHIN Leads Group East Midlands Public Health GIS Network Training and development of analysts EMPHO communications Renal disease and services Introduction National Policy Data Tools Smoking Introduction National Policy and Guidance Context Regional Policies and Action Plans Interventions: The Evidence Base Sources of Data A Profile of Tobacco and Harm in the East Midlands: Overview 2006/7 Indicators and Targets Relevant websites Sexual Health Introduction National Policy Context Sexual Health in the East Midlands Evidence Base and Guidelines on Interventions/Services Sources of Data Other Resources Relevant Websites Teenage Pregnancy Introduction National Policy Context Regional context and action plans Sources of data Data Interactive mapping Targets Teenage pregnancy in the East Midlands Local, regional and national initiatives and toolkits Evidence base Other APHO regions/nations Cross-cutting themes Children and young people's health Black and minority ethnic health Introduction Health inequalities Equity of access Initiatives Policy context Data Health Inequalities Introduction National policy context Regional policy and action plans Measuring health inequalities/Data sources Health inequalities in the East Midlands Evidence base and guidelines on interventions/services Other resources Relevant websites Links Network	Return to Listing INFORMATION RESOURCES ON SOCIAL MARKETING, INSIGHT AND SEGMENTATION < Local and regional projects \| National policy context > What is social marketing? A definition of social marketing in the UK was given by the National Social Marketing Centre (NSMC) in 2005 and has been widely accepted, the centre which is funded by the Department of Health and works in partnership with the National Consumer Council, defines social marketing as: “The systematic approach of marketing concepts and techniques to achieve specific behavioural goals relevant to social good” (National Social Marketing Centre, 2007, p. 4) The NSMC determine that social marketing can contribute to the health service in the UK in two important ways: As a group of concepts and principles that provide critical customer insight to directly inform and enhance effective policy and strategy development. It can also improve the effective development of other interventions methods and approaches. As a systematic planned intervention approach, it can achieve tangible impacts on specific behaviours of different audiences. (National Social Marketing Centre, 2007) < Local and regional projects \| National policy context > PAGE CREATED: 17 November 2009
	Return to Listing © EMPHO 2005 \| Site built by Hyperspheric \| Usage & privacy policy \| Terms & conditions \| Freedom of Information