INFORMATION RESOURCES ON SOCIAL MARKETING, INSIGHT AND SEGMENTATION
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Local and regional projects
Eat Out, Eat In, Eat Healthy
EMPHO are currently working on the NSMC East Midlands beacon project, ‘Eat In, Eat Out, Eat Healthy’, in partnership National Social Marketing Centre/ Department of Health, Government Office East Midlands and the Healthy Weight, Healthy Lives Steering Group (made up of several organisations), Food Standards Agency East Midlands, NHS Lincolnshire and Lincolnshire County Council, Consumer Direct and eight other city and borough councils (part of Trading Standards East Midlands).
This project focuses on Indian takeaway food in Lincolnshire and explores current practice and looks at how we can change the behaviour of cooks, food preparers and takeaway owners. This means looking at the supply chain – how they cook, what they buy, where it is from and so on. It will look at the competition and the exchange that is needed to get establishments to cut down on calories, saturated fat and salt in some of their popular dishes. The project will explore the demand for clearer information on takeaway products and lower fat alternatives to popular dishes.
More Information will follow as it becomes available.
Alcohol East Midlands
To support the alcohol agenda EMPHO have recently completed work examining hospital admissions for alcohol related harm (NI39) in detail for the East Midlands. As part of this work EMPHO have used P2 geo-demographic segmentation to create rates of alcohol related harm by P2 branch, finding the P2 branches with the highest rates of alcohol related harm and then mapping these for local areas. Local areas could then use these maps to target social marketing interventions. More detail on this work can be found as part of the report ‘Understanding NI39 in the East Midlands’.
APHO Technical Briefing 5: Geo-demographic Segmentation
This is the fifth in a series of technical briefings produced by the Association of Public Health Observatories (APHO), designed to support public health practitioners and analysts and to promote the use of public health intelligence in decision making. In this briefing we take a summary overview of segmentation and then focus on one approach to segmentation using geodemographic methods. We then compare the most commonly available geodemographic segmentation tools, highlighting the possible applications within the health sector and discussing some of the factors that should be considered when looking to invest in a system.
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PAGE CREATED: 17 November 2009